“Arrive Alive” is a competition between participating Virginia schools to establish safe driving and passenger safety behaviors among teens and youth during the high-risk warm weather months. The seven week-long peer-to-peer campaign will run from March 19 through May 4, 2018.
The focus of the high school campaign is to encourage safe driving and passenger safety among teens during the warm weather months, including prom and graduation season. The focus for middle schools is on passenger safety, traffic safety, and developing good safety behaviors prior to the driving years.
Arrive Alive is in partnership with the Virginia State Police with grant funding provided by the Virginia Department of Motor Vehicles Highway Safety Office. In 2017, grants from Allstate and State Farm supported prizes and educational incentives. The Mid-Atlantic Foundation for Safety and Education, a nonprofit charitable organization affiliated with AAA Mid-Atlantic, provided support for the bike component and prizes for the middle school campaign. WFXR Television in Roanoke is the media sponsor for both the middle and high school campaigns.
Check back in mid-April for registration details.
For more information on last year’s campaign, please see the Campaign Packet and School Letter:
All schools, competing and non-competing, must complete final reporting.
For questions, please contact Casey Taylor.
High School Campaign Pictures
Middle School Campaign Pictures