As the new logo reveals, the goal of MISSION:Possible. Buckle Up. Drive The Speed Limit. campaign is to increase peer-to-peer educational and awareness efforts about speeding and seat belts in Virginia high schools and to encourage students to form life-long safe driving habits.
This campaign is not a competition. Participating schools are encouraged to focus their time and effort on reaching teens with messaging about the dangers of speeding and not wearing a seat belt and impacting positive behavioral changes for teen driver and passenger safety. Students should lead the peer-to-peer efforts and conduct a variety of in-school activities and social media programming with impactful messages based on the campaign theme.
For more information, download the 2016 Winter Campaign Packet and Letter to Schools. You may also contact Casey Taylor for questions. The MISSION:POSSIBLE campaign usually kicks off in February and continues through early March.